English Premier League To Go Sponsorless After 2017

The Premier League has announced a
decision not have a title sponsor from
season 2016/2017.
The move reflects the organisation’s
desire to mirror major American sports
leagues like the NBA and NFL in
presenting a ‘clean’ brand.
Having been sponsored by Barclays since
2004, in 2016 the competition will be
known simply as ‘The Premier League’.
Premier League sources have stressed
their new sponsorship strategy will not
impinge on their clubs’ ability to pursue
their own individual commercial models.
A Premier League spokesman said:
“Barclays has been an excellent partner
for the League throughout their
sponsorship of the competition and we
look forward to working with them in
2015/16, the final season of their title
sponsorship.”
The Premier League did not have a title
sponsor in its inaugural 1992/93 season
of before signing a four-year deal with
brewers Carling – at the time the biggest
in British sport.
Carling subsequently paid triple its
initial amount to secure a four-
year extention to their original deal,
before Barclaycard took over in a three-
year contract beginning in 2001.
Barclays agreed an initial three-year
sponsorship deal in 2004 and
subsequent extensions saw the value rise
to a £120million paid for the
existing three-year sponsorship in 2012.
However the bank indicated in March
that they would not seek to renew the
deal when it expires at the end of the
2015/16 season.
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